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Implementing an Action Plan for Design-Driven Innovation


There is general political agreement in Europe that all forms of innovation need to be supported to ensure competitiveness, prosperity and well-being. Design is increasingly recognised as a key discipline and activity to bring ideas to the market, transforming them into user-friendly and appealing products or services. Though still often associated solely with aesthetics, the application of design is much broader. A more systematic use of design as a tool for user-centred and market-driven innovation in all sectors of the economy, complementary to R&D, would improve European competitiveness. Analyses of the contribution of design show that companies that strategically invest in design tend to be more profitable and grow faster

strategic implementation plan

The objective of this action area is to strengthen coordination of the research initiatives (such as Horizon 2020, ERA-MIN, PPPs and ETPs), efforts, knowledge, tools and research infrastructures in order to maximise impacts of the research initiatives and actions in the area of Raw materials carried out by the EU, Member States, industry and research communities for the benefit of the society.

Circular Economy Strategy

The Commission is engaged in a thorough reflection on how the objective of circular economy can be reached in an efficient way that is fully compatible with the jobs and growth agenda. The new strategy will include a new legislative proposal on waste targets, taking into account the input already given to us during public consultations, and by Council and in Parliament, in particular the comments made by many that the previous proposals needed to be more country-specific.



In the Commission Green Paper1, creative industries are defined as “those industries which use culture as an input and have a cultural dimension, although their outputs are mainly functional. This classification includes architecture and design, which integrate creative elements into wider processes, as well as subsectors such as graphic design, fashion design or advertising”.

What to change in the future? : report from the Materials Summit in Brussels, 10 September 2012


European research and innovationThe Materials Summit 2012 brought together representatives of main industrial and research stakeholders (see attached list of attendees) to
discuss a strategic and modern vision of optimal features for materials R&D&I. The summit analysed and assessed the eff ectiveness of the support to materials research and innovation to date, and explored possible options for the future. Some of the issues addressed were the further structuring of the materials community, the best way of consulting stakeholders in order to prioritise and elaborate yearly work-programmes, how to achieve a winning combination of scientifi c and industrial advances, how to maximise the positive impact of the R&D&I support for the growth, competitiveness and sustainability of the EU industry, how to maximise the return for the taxpayers’
money invested.